International Cannabis Lovers’ Holiday 420 Connects with Earth Day to Re-Tool the Medical Marijuana Landscape

The medicinal cannabis industry is undergoing an accelerated shift of  perception at warp speed.  With over 60,000 media articles published this year  on the subject of ‘medical marijuana’ and ‘medical cannabis’ – the industry is  experiencing unprecedented growth and interest.  The 420 Holiday, Earth Day and  the newly created Deep  Green festival all give cause to reflect on the emerging medicinal cannabis  and hemp industries that are sure to become a major factor in the upcoming 2012  elections.  Deep Green celebrates how jobs, taxes, economics, health, the  environment, ecology and medical cannabis are all inherently linked.
“The uses of medical cannabis are far more diverse than intoxication; and the  medical cannabis community is composed of more than just party animals. Deep  Green is a festival for the entire medical cannabis community to honor and  celebrate the many ways medicinal cannabis enhances our wellness, spirituality,  industry, and inspiration,” said Steve DeAngelo, ED Harborside Health  Center.
DeAngelo, an ardent medicinal cannabis activist of 40 years and ED of the  nation’s largest model dispensary Harborside Health Center in Oakland,  California will be one of the featured speakers at Deep Green.
“The idea for Deep Green grew out of my concern for how the 420 Holiday has  typically been portrayed with a parade of stereotypical stoner images,  sensational six foot joints, clouds of smoke, and dreadlocked debauchery, and an  unending focus on the most outrageous and alienating segments of the community,”  said DeAngelo in a recent interview.  “As a mature and responsible lover of  medical cannabis, I envisioned a holistic celebration of the plant, highlighting  the many real ways medical cannabis contributes to the health and wellness of  individuals and community alike.”
This April 20th holiday is an opportunity to celebrate this extraordinary  moment and rally to the cause.  The 420 holiday was started in 1971 by a group  in San Rafael, California that was looking for a way to enjoy the drug in a  socially accepted way.  Now it has come to be known as a time to connect,  reflect and celebrate medical cannabis.  This is a ritual that still holds a  deep meaning to the medicinal cannabis culture.  For those on the frontlines of  medical cannabis – and in an effort to break widely perceived stigmas – it’s  time to re-tool and reflect on some history making moments that have occurred in  the industry in the last few years.

  • In October of 2009, the Attorney General Eric Holder states that the Justice  Department will not prosecute and calls for review of marijuana cases on a  case-by-case basis consistent with the state and local law enforcement  authorities.
  • In November of 2009 The American Medical Association (AMA) issues a  resolution that asks the Federal government to review the restrictions on medical  marijuana in order to ease the way for more research.
  • In March of 2011 the first real market data of the medical cannabis  industry’s economic power was released by See Change Media and the National  Cannabis Industry Associations first lobbying day on Capitol Hill – citing  domestic sales of medical marijuana to be 1.7 billion dollars.
  • As of 2011 there are 15 compassionate states and D.C. who have passed and  are implementing their compassionate use legislation, with dozens of more states  considering initiatives for their states future health and economies.
The time has come to celebrate the 420 Holiday responsibly by integrating  holistic health, environment and the precepts of Earth Day into the  conversation.   It’s the dawning of a new age and the medical cannabis  revolution is upon us.
The Deep Green festival is the first Earth Day celebration of medical  cannabis, health and ecology will be held Saturday April 23rd at Craneway  Pavilion in Richmond, California.  The event will feature music, speakers,  workshops and over 75 exhibits.
Details about Deep Green can be found at  For more  information on Harborside Health Center, please visit
About Harborside Health Center
Harborside Health Center is the nation’s  largest not-for-profit model medical  cannabis dispensary in Oakland, California.  Founded in 2005 by national  cannabis leader Steve DeAngelo, Harborside has 70,000 registered patients.  A  landmark Bay  Area medicinal cannabis facility, the center offers patients free holistic  health services, lab tested medicine and education. ‘Out of the shadows and in  to the light’ epitomizes DeAngelo’s mission to enlighten the public on the many  medicinal and therapeutic benefits of the plant and actively works to empower  the country to change its image of it.
via : San Francisco Chronical
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