Medical Marijuana Lab Takes a Bet on Social Media by Offering Free Website Development, a social networking website  and medical marijuana testing laboratory, announced today it is introducing a  $250,000 program for the development of 25 websites to be built for qualifying  medical marijuana dispensaries. BudGenius aims to show that an effective social  web strategy will fully offset the cost of medical marijuana testing.

“We have a problem in the medical marijuana industry,” explains Angel Stanz,  co-founder and President of  “Many caregivers are distributing marijuana that is potentially contaminated  with harmful mold and pesticides, while therapeutic dosing is rarely explained.  Handing untested medicine without potency guidelines to patients is medically  irresponsible.”

An internal study performed by shows that less than one third  of all dispensaries surveyed in California test their medicine for safety and  potency. Of those currently testing, less than 25% maintain strict protocols to  keep their catalog up to date. The most common reason cited for not testing  medical marijuana is a lack of available net income, while a smaller percentage  cited that they did not feel testing services added a benefit to their  operations. Nearly all dispensaries were aware of available testing  services.

“The Green Rush is over,” said Stanz. “Dispensary owners are entrepreneurs  faced with financial difficulties similar to those of all small business owners.  Our free website program aims to alleviate a portion of that financial pressure,  while proving the efficacy of medical marijuana testing. We’re confident this  program will publicly demonstrate that BudGenius services, combined with an  effective social web strategy, will result in an improved net return. We intend  to spark a proactive movement for safe medicine and we invite the media to take  an active role in this process.”

Qualifying dispensaries are required to test 20 or more strains per month to  display their commitment to testing their medical marijuana catalog.  Dispensaries are also required to engage their patient base by utilizing product  inserts and offering opt-in advertising via email and Twitter. BudGenius will  guide the development of each website by utilizing their in-house development  teams. Each website will also serve as beta platform for socially interactive  features that BudGenius plans to introduce later this year. Traffic analysis  services are included to determine the most effective content presentations  across a variety of demographics.

via : San Francisco Chronicle

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